Brainer

To my shock and dismay, my hero's attempt has failed! His balloon floated away without him, taking with it both $200,000 of his budget, and my hopes and dreams.

But I'm confident he will try again. Despite the naysayers and their "intimidating risks", and despite spending $12M to date, only to fail three times? Fuck yeah.

And damn it, I can't think of a more important thing in the world to spend $12M+ on than a giant balloon ride to the edge space. Except maybe a bunch of smaller balloons to give to the one billion kids on this earth who live in poverty. Or food for them. Or they can all find hope in this one big balloon as it rises to the heavens, transporting a bored millionaire to space.